The Program
Build the Brand
You Were Meant
to Own.
From the founders of Carte Blanche — a 7-figure brand worn by Rick Ross, Megan Moroney, and Josh Richards, stocked on Revolve.
Years in E-Commerce
In Sales Across Brands
Clothing Brand Built
Brands in Our Network
Who We Are
A Decade of
Building Brands
That Last.
We're Adam & Louis — and we've spent over a decade in e-commerce, generating more than $10 million in sales across multiple companies, scaling brands to seven figures and selling two of them.
When we launched Carte Blanche, we went from zero to $100,000+ drops within our first 12 months. The brand is now stocked on Revolve as a top 10 best-selling hat, worn by platinum artists, NFL players, and some of the most followed creators in the world.
Our success brought other brands to us for consulting. After years of turning down requests, we built Brand Legacy — a structured program that gives you everything we know, in the order you need to know it.
2
Brands Sold
Our Proof of Concept
Carte Blanche is not a case study — it's our brand. Everything we teach in Brand Legacy is what we used to build it. When we say it works, we mean it in the most literal sense.
$0 → $100k+
Per Drop
Within 12 months of launch
Top 10
On Revolve
Best-selling hat category
7-Figure
Brand
Built from the ground up
Worn By
Chris Bumstead
26M Instagram Followers · 5x Mr. Olympia
Rick Ross
20M Instagram Followers · Platinum Artist
Todd Gurley
1.4M Instagram Followers · NFL Player of the Year
Megan Moroney
2M Instagram Followers · Platinum Country Artist
Josh Richards
25.3M TikTok · 5.8M Instagram Followers
Kyle Pitts
250K Instagram Followers · 1st Round NFL Pick
Cory Wharton
1.4M Instagram Followers · Reality TV Star
Harley Finkelstein
Shopify President
Willy Adames
165K Instagram Followers · Milwaukee Brewers
What's Included
I. The Video Curriculum
Nine chapters of structured video training — built from the ground up based on what actually worked for us.
Brand Identity & Vision
Define your brand's DNA — the story, mission, and positioning that separates you from every other brand in the market.
Niche & Market Research
Identify your exact customer, understand what they want, and carve out a defensible position before spending a dollar.
Product Development
From concept to sample — how to develop products that sell, source quality manufacturers, and manage production timelines.
Branding & Design
Build a visual identity that commands premium pricing. Logo, colorkit, typography, and brand guidelines done right.
E-Commerce Setup
Build a Shopify store that converts. Product pages, collections, checkout flow, and the technical setup that drives revenue.
Pricing & Margins
Understand your cost structure, set prices that reflect your brand's value, and protect your margins as you scale.
Launch Strategy
How to create demand before you drop. Build anticipation, grow your list, and execute a launch that sells out.
Content & Social Media
The organic content framework that built Carte Blanche's following. What to post, when, and how to convert followers to buyers.
Paid Advertising
Creative strategy, targeting, and scaling what's profitable.
What's Included
II. The Resource Library
Thirteen proprietary PDF frameworks, guides, and hub documents — including access to our own manufacturers and vetted designers from Carte Blanche.
What Model of Selling Should You Use?
Drop model vs. evergreen — choose the right approach for your brand stage.
Niche Selector Tool
Step-by-step guide to finding and validating your niche before you invest.
ColorKit Framework
Build a cohesive color palette that elevates your brand's perceived value.
Logo Framework
The principles behind logos that last — timeless over trendy.
Finding a Logo Designer
Where to find, how to brief, and what to pay for quality design work.
What Do I Sell?
Product selection framework — what categories work and why.
Finding a Clothing Designer
Our vetted network and how to work with designers effectively.
Designer Hub
Access to our personally vetted designers used for Carte Blanche.
Manufacturing Hub
Our own manufacturers — the same suppliers behind Carte Blanche.
Photoshoot Guide
How to plan and execute a shoot that makes your products look premium.
Email & SMS Templates
Proven copy templates for welcome flows, launches, and re-engagement.
Organic Content Framework
The exact content system we used to grow Carte Blanche organically.
Quickly Gaining Followers Strategy
Tactical playbook for rapid audience growth.
Exclusive Access
The Manufacturing Hub and Designer Hub include our personal suppliers — the exact manufacturers and designers we use for Carte Blanche. These are not public directories. You get our contacts.
What's Included
III. Your Unfair Advantages
Beyond the curriculum and frameworks, Brand Legacy members get three things most programs simply can't offer.
01
Custom Brand Strategy & Gameplan
You don't just get a course — you get a personalized brand strategy built directly by Adam & Louis, the founders of Carte Blanche. We review your brand, your goals, and your market, then give you a custom roadmap tailored to your specific situation.
02
The Brand Legacy Network
Join a private chat of 140+ active brand owners. Ask questions, get feedback on your products, share wins, and build real relationships with people who are in the trenches alongside you. This community is one of the most valuable parts of the program.
03
Lifetime Access to Everything
The video curriculum, all 13 PDF frameworks, the manufacturer and designer hubs, the network, and every future update we add — all yours for life. No subscriptions, no renewals. You invest once and the program grows with you.
Our Track Record
Brands We've Built.
These are real brands, built by real people who came to us with an idea or a problem. Here's what they built.
What Members Say
Results Speak
Louder Than Promises.
"Led to six-figure months. These guys are real killers — not the fake dropshipping stuff."
@rareZuhair
Brand founder
"Sales are already up 68%. The knowledge in this program is unmatched."
Cooper Adams
5-star review
"Did 22.4k in sales and sold 614 items in a single weekend."
Community Member
Weekend drop result
"I've been a part of a lot of branding groups, but this one stands out above the rest. I've doubled my sales from last year."
Levi Fitzmier
5-star review
"This course and community is absolutely gold. These guys practice what they preach and hold nothing back."
Will Rivas
5-star review
"You and Louis played an intricate role in helping us get to this point. We are so far ahead of our revenue goals for the year."
Gray
Consulting client
"I know the price point is scary to take that leap of faith, but the value you get in return is worth it and so much more."
Cooper Adams
5-star review
"JUST WANTED TO SAY I'VE SOLD OUT ALL OF MY EXISTING INVENTORY!"
Donald Whittle
Community member
"Officially sold out of my Quad Short restock! Appreciate all the help in this group."
Yahli Malchin
Community member
Hear It Directly
Real Members,
Real Results.
Don't take our word for it. Watch what members have to say about their experience with Brand Legacy.
Brand Legacy Member
Coming Soon
More video testimonials on the way.
Coming Soon
More video testimonials on the way.
Common Questions
Everything You
Need to Know.
How long is the program?
+Brand Legacy is a lifetime program. You pay once and you have access forever — to the video curriculum, all PDF frameworks, the manufacturer and designer hubs, the private network, and every update we add going forward. There is no expiration date.
What exactly is the custom brand strategy and gameplan?
+After you join, Adam & Louis personally review your brand concept, existing brand, or goals and build a custom roadmap for you. This isn't a generic checklist — it's a specific strategy based on your niche, your market, and where you are right now. You get direct input from the founders of a 7-figure brand.
Who is this program for?
+Brand Legacy is built for two types of people: those who want to start a clothing brand from scratch and do it right the first time, and those who already have a brand but are struggling to grow, scale, or find traction. If you're serious about building something real, this program was made for you.
What is the private network?
+You'll be added to a private group chat with 140+ active brand owners at various stages of their journey. It's a place to ask questions, get feedback on your products and content, share wins, and connect with people who are building alongside you. The network alone is worth the investment for many of our members.
Do I need any prior experience to join?
+No. The program is designed to take you from zero to launch if you're starting fresh, and to identify and fix the gaps if you already have a brand. The curriculum is structured so that beginners can follow it step by step, while experienced brand owners can jump directly to the chapters most relevant to their situation.
How is this different from other brand-building courses?
+Most courses are taught by people who've never actually built a brand at scale. We built Carte Blanche from scratch to a 7-figure brand stocked on Revolve, worn by platinum artists and NFL players — and we did it in under 12 months. Everything in Brand Legacy is what we actually used. Not theory. Not recycled advice. The real playbook.
The Bigger Picture
What Is Building a Brand
Actually Worth?
Drag the slider to your target monthly revenue. Assuming a 30% profit margin and a standard 3–6× valuation multiple, here's what your brand could be worth.
$15K
Monthly Profit
at 30% margin
$180K
Annual Profit
annualized
$540K – $1.1M
Brand Valuation
at 3–6× multiple
Valuations are illustrative estimates based on standard e-commerce multiples. Actual valuations vary based on brand strength, growth trajectory, and market conditions.
Free Training
Watch the Free
Masterclass.
A full hour of unfiltered knowledge on how to build and grow a clothing brand from scratch. No fluff — just what actually works.
Brand Legacy
We Look Forward to Turning Your Vision Into a Reality.
You've already taken the first step. Everything we've built — the curriculum, the resources, the community, the contacts — exists to make sure your brand doesn't just launch, but lasts.
Powered by Experience From
